Content Creating in the Capital
The Faust team manage a number of social media accounts for our clients, spanning Instagram, Facebook, X and LinkedIn. Our task is to create captivating content to help boost and maintain engagement on the channels, increase following and ultimately raise brand awareness. A huge part of this is video content, and we are continually planning content-capturing days for all our clients to ensure we have up to date footage to use on the social channels.
As I come to the end of my fourth month at Faust, I’ve learnt several tips and tricks on content creating, and it’s now one of my favourite aspects of the job.
On one of my first content-capturing days, I travelled across London to film local area content for our client L&Q. As one of the UK’s leading housing associations and developers, L&Q manage more than 110,000 homes nationwide, with a considerable number of these homes found in the capital. Alongside posts showcasing L&Q’s homes, we also make sure to focus on the local areas which surround the developments, in order to demonstrate to potential customers the kind of lifestyle they might lead if they choose an L&Q home.
Before setting out on my day of content capture, I spent some time at Faust HQ chatting with my colleagues, figuring out the best route to take on the day, researching and storyboarding some local area hotspots to feature on the channels. My route was decided: I’d start in North London and work my way down to South East. Equipped with a portable charger and a gimbal, I was ready to go.
I explored several London neighbourhoods across the day, starting at Alexandra Palace Station bright and early, capturing Alexandra Park, the iconic music venue Alexandra Palace, followed by the vibrant high street of Muswell Hill. I then hopped on the train to Canary Wharf and headed to Mudchute Park and Farm. I captured video footage of the various animals, all with Canary Wharf’s skyline above – who wouldn’t want to live here?!
Elephant and Castle, with its countless bars, restaurants, shops, food markets, museums, theatres and cinemas was next – there is so much going on in this area, and L&Q’s homes are part of the big Elephant Park masterplan, so there’s plenty to capture. Then, the final stop of my big tour of the capital ended in Catford, where L&Q are soon to launch a collection of homes. I captured content which highlighted local spots like Catford Mews and the Catford Tavern Bridge pub.
By the end of the day, I had plenty of footage ready to be edited into captivating reels and posted to Instagram over the next few months. My favourite reel captured that day was of Mudchute Farm – I put together clips of the animals, communal spaces perfect for a family picnic and even a clip of me giving a baby goat a scratch on the chin (huge perk of the job)!
We know that local area content is not only a great way to raise awareness of new, soon to launch developments and homes, but also a very useful tool to engage with the local community too – making sure to tag and add locations wherever possible. Local area reels can help capture the brand in an organic way, engaging users through lifestyle content, which sits nicely alongside more traditional sales messaging.
