Beyond the Headlines: Faust PR's 2023 in Review
As the end of the year draws near, the Faust team are wrapping up another busy 12 months in the PR world. In the year that brought us the Barbie movie, the coronation of a new King and the return of Girls Aloud, we’ve been busier than ever supporting our clients across the property and lifestyle industries.
We’ve taken a moment to look back on everything we’ve achieved throughout 2023…
In total, we organised 19 events for our clients, including a “family rave”, a summer picnic for 200 people, a low carbon supper club, Easter community crafts and a “festive foragers” event for children. Events are always a highlight in our calendar, and we love getting out to meet residents and the wider communities across our client’s developments and neighbourhoods.
This year also saw us activate 12 influencer partnerships – plus one with our very own doggy blogger, Lenny! From promoting family homes in Cambridge to luxury rentals with a rooftop swimming pool in Nine Elms, we’ve loved working on these fun and dynamic campaigns to promote our clients’ brands on social media.
This year we drafted and submitted a record 40+ awards entries, spanning some of the industry’s most prestigious awards. The team attended multiple ceremonies, including the Evening Standard New Homes Awards and the First Time Buyer Readers’ Awards; we were pleased most recently to secure our client Octagon a GOLD WhatHouse? Award for the “Best Luxury Development” category last month.
We even found the time to launch a new industry podcast for our client, Red Loft, to commemorate their 20th anniversary. The series brought together esteemed guests from across the industry for fascinating conversations about the changing property landscape. You can listen to the series here!
In the summer, we welcomed our two latest starters, Ella and Grace, who have settled seamlessly into the Faust family, bringing with them an injection of fun and creativity. 2023 also marked a milestone for our Managing Director, Kate, who celebrated 15 years at Faust PR this summer. Kate continues to steer the helm of the Faust ship with her wealth of experience and industry knowledge which serves as an inspiration to us all!
Plus, we all got to know each other a little better, with a bespoke DISC training workshop with Action Coach. We learnt all about our “profiles” and followed exercises and advice on how to best communicate with different personalities – an incredibly valuable skill for a team of PRs!
As ever, the Faust team has had a busy, exciting and rewarding 2023 – we even secured five new accounts which has brought fresh challenges and experiences for us all.
We’re looking forward to what 2024 will bring, the year we’ll celebrate our 40th birthday!
