A New Chapter Begins: Faust PR Welcomes BE WEST to the Family

Onboarding a new client is always an exciting time, and we are excited to share that we have welcomed BE WEST to the Faust family! A dynamic and forward-thinking company, BE WEST are a small but mighty brand creating homes in West London, helping buyers take their first steps onto the property ladder through Shared Ownership.

So, what have we been up to?

In the fast-paced digital landscape of the 21st century, never before has the role of social media been more important when it comes to growing audiences and building brand loyalty. At Faust HQ we have been tasked with stepping in for an interim period to oversee BE WEST’s Instagram, Facebook and LinkedIn pages. We’ve been working hard to spread BE WEST’s message online in a variety of creative ways – from Instagram Reels touring one of their beautiful show homes and interactive stories asking viewers to vote on their favourite interiors or local restaurant, to LinkedIn posts spreading BE WEST’s ethos.

We also attended the London Home Show, hosted by Share To Buy, in September to capture live content on the day and witness the BE WEST team in action. We sat in on a great session with Lauren Parfitt, Sales and Marketing Manager at BE WEST, to shoot some live video and photography content and learn more about her personal Shared Ownership journey. Take a look at how our finished Reel turned out here!

Since managing BE WEST’s social media pages, the Faust team have increased Instagram followers on the channel by 150% in just three months, with audience engagement growing significantly too. The response to BE WEST’s changing social media strategy has been immense, and it has been great to see engagement continuing to increase as more Londoners discover the brand.

We have loved working with the BE WEST team and are excited to see the channels’ growth and development in the upcoming months – we have big plans, so stay tuned!

It has been great to work closely with the Faust team over the past few months – they stepped in to support us as short notice, and have been an enormous support over such a busy period. The results we have seen across BE WEST’s social media channels have been very impressive, and we are looking forward to see this continuing to grow over the coming months.
Lauren Parfitt, Sales and Marketing Manager of BE WEST