Faust were taken on by the UK division of international retailer Tiger in 2009, when the retailer was preparing to open their forth store, Wandsworth. The rapidly expanding company now has over 50 UK outlets.
The brief was to introduce Tiger to UK media, so that commercial landlords, agents and banks sat up and took notice of the brand. Over a 6 year period, Faust PR carried out targeted media relations and a series of well-thought out PR stunts, launching stores across London and the Southeast, including flagships in Oxford Street and Tottenham Court Road.
Faust’s efforts generated consistent online and offline coverage, from significant business profiles in the national broadsheets to product placement across the women’s and lifestyle press, as well as a series of TV and radio appearances, including slots on BBC1 and Radio 4.
Philip Bier, Managing Director of Tiger London and the South East comments, "Faust PR undoubtedly helped us to establish the Tiger brand in the UK, which, in turn, has fuelled the international profile of the company, as it continues its global expansion.”